Booth does a good job of explaining the rhetorical stance and the two stances that illustrate a poorly written piece of work. A writer either could care less about the audience understanding his or her written work and just write to get it over with or a writer could be over-attentive to the audience. The main goal of rhetorical stance is to maintain a fair balance amongst each of the 3 communicative elements. A successful writer will naturally do a good job at balancing the elements.
I think Booth's article is important because I have read many essays that have lacked a rhetorical stance. Nothing is more aggravating then reading an essay or article that is overly wordy and full of jumbled information. It only makes it obvious that the writer was in a hurry and not concerned about his or her audience being able to digest the written work. On the other side of the spectrum, it also is annoying to read essays that are too informative and attentive to the audience. If there is no room for discourse than the author lacks skill at achieving good rhetoric.
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